When most people hear the phrase “organizational politics,” they react very negatively. They see politics in the workplace as forming clicks and another way to keep those who go against the status quo labeled as an outsider. People also think that it’s a toxic dynamic that allows manipulative behaviors for people to get what they want by stepping on their co-workers’ backs. But not every instance of workplace politicking is a selfish maneuver to win.

The text “Building Great Teams: Charting the Path of Organizational Politics” (Book Surge, 2007) takes you inside one of the greatest team building organizations in the world, the United States Marine Corps, to examine and discover the strategies that business leaders must be willing to learn, use and employ for building ordinary groups into extraordinary teams; leading the right team of commandos who understand what it takes to win on the business battlefield and defeat workplace politics using warfare as the key to experience a significant win. The strategies within the text defines workplace and office politics as “the path to smart growth…using the power to accelerate the careers of high potential future leaders and teams power in the workplace.” It implies that office politics are not always negative, but offer opportunities for greatness. And while workplace politics aren’t necessarily avoidable, people can learn to understand their purpose, find their voice and understand how-to strengthen and build the teams dynamics and interpersonal communications skills – all while managing responsibilities with tact, poise, and polish.

The game of politics, when understood how-to use it as a strategic weapon, helps to successfully chart the path of personal and professional growth as the essential task to achieve personal mastery from the results of peak performance. Organizational politics also offers the hidden treasures that allow people to stand-out from the crowd. They learn to demonstrate their ability to navigate the maze of successful team building – a task that is viewed as positive organizational behavior from the individual that is perceived as an extraordinary leader. This is the type of person that others seek to follow and emulate for the greatness they wish to develop for themselves.

Workplace Politics vs. The Battlefield Engagement

Just as in any military engagement, in order to win one must know the rules better than his/her competitor to outsmart them on the battlefield. It also is beneficial to be a part of the right team for controlling the elements of the battlefront. However, some might claim the workplace and the military are very different in many ways. Thinking from this approach causes significant missteps in organizational politics. There are significant issues that are similar in the workplace and on a military battlefield. For starters, the one constant is “people.” Any time that people are involved in a scenario, decision-making must play a role in the ability to win. Using the strategies from the United States Marine Corps, people are responsible for making critical decisions from the highest ranking officer down to the lowest ranking enlisted – and the decision could mean life or death.

Well, the same goes for the workplace. People are responsible for making critical decisions that could mean that the organization acquires strategic assets (executive suite decisions) or that a customer is treated in a way that causes them to continue doing business with the organization. Both can be seen as life or death for the organization. As seen with Wachovia bank, a decision from the top level leadership was made to acquire Westgate Financial to boost their mortgage business. When the U.S. mortgage markets and industry imploded during the financial crisis, the organization was effected with incredible implications – it became the beginning of the end for one of the country’s largest banks and people lost careers and more. Similar to the likes of a military battlefield engagement and a series of wrong decisions made by leadership, loss of life was experienced.

But what most people fail to realize is that the workplace is too a battlefield. Business is warfare and those who understand how to navigate the politics always win. Consider the game of chess. Chess can be low-key and quiet, a friendly game between friends. Or it can be explosive and highly competitive, set amid a crowd of observers, where the ultimate winner reaps world-wide accolades. Consider the skill behind the game of chess. It requires well-planned strategy and a great deal of mental acuity and patience, not to mention years of practice to reach an elite status.

These are the same skills required by a great leader, one who has the ability to guide an organization and one who understands the world of workplace politics. On the other hand, while playing a game such as chess, there can only be a single winner where there often can be a more neutral outcome in the world of workplace politics. With the proper skills of negotiation and influence, savvy leadership might be able to create a win-win situation.

The Truth about Politics in the Workplace

Politics will always be part of an organization because people are people. The dynamic relationships of individuals who run a business enterprise play an important part in how the business operates: How the mission map, posture statements, vision, values and organizational culture is forged. And while the average Jane or Joe might feel like they are being run over by co-workers who manipulate the system, bully, gossip, backstab and brown nose to get what they want, there is more to workplace politics than those negative daily encounters. The quintessential aspect of organizational politics is the team. Building great teams’ hits at one of the most discussed topics in business media and the workplace: Organizational Behavior, transformational leadership, organizational renewal and inter-office politics. The day of the individual worker is over, as today’s business arena demands that workers possess the ability to effectively work as team units that consistently produce extraordinary outcomes from their performance. It is a scenario all top leaders and managers knows well: The organization, their people, and their systems all require efficient and effective processes to remain constant in its approach to move quickly toward new and innovative ways of reaching mission-critical objectives.

Good leaders are a thing of the past, as global economies now require more than good – they seek greatness and ordinary just does not fit the bill any longer. They now require the ordinary to be “extraordinary.” The new battlefield in the workplace requires the extraordinary leaders’ understanding of workplace politics and the accompanying landscape to be significant. They can no longer work in the old silos of the past that was developed by the silly political conflicts. No, these extraordinary leaders can no longer exhibit the behaviors that ultimately invite disaster. This is not to say that leaders of the past demonstrated the behaviors that put-up with negative politics that caused disastrous outcomes nor does it imply every good leader has found his/her way to the top of the heap by climbing over the bodies of crushed co-workers. It simply means that leadership understands workplace politics well enough to use them as “strategic weapons” to produce positive returns without the mud slinging and backsliding of unethical and immoral actions.

Understanding how-to chart the path of organizational politics means being able to maneuver using political warfare to enhance the organization’s ability to rise to the top of its industry, without leaving one of its warriors lying wounded on the battlefield. It means having a well crafted Battleplan, understanding the players, building positive alliances and coalition of forces, using the art of war as a significant warfighting strategy that all stakeholders understand and buy-in to for winning, and finally, developing a compelling case study for the associates of the organization to understand the comprehensive approach for integrating strategic human capital and team development initiatives into the fold.

Convert Uniqueness into Ultimate Power

The best leaders are the people that understand the nature of warfare in dealing with and overcoming workplace politics. These are the men and women who have a tone on the pulse of the workplace – internal and external – and know what it takes to remain on task “ethically” to lead others into greatness. Here are five important things to know about politically savvy leaders:

° They understand the critical importance of the team associates to be “LeaderShaped” into

GREATNESS. They understand the “what” and “how” in developing a GREAT team.

° They make decisive decisions for the benefit of the Future Picture

° They understand the “culture” in the system that the team must influence.

° They know what it take to strategically “execute” and win as a team.

° They know how-to use the “Six Political Signs of Business Leadership” to achieve

professional mastery to the people and organization:

1. a clear “Vision” of issues.

2. Understand the “Value” drivers within the team.

3. “Behavioral” influence of leadership to the Future Picture.

4. “Strategy” Modeling (Enterprise Decision Making).

5. Strategic “Execution” (Governance).

6. “Duplication of Protocol” (learnable-teachable methods for future engagements).

Engaging the battlefield that is influenced by workplace politics, for many, may mean asserting their power, pushing and shoving like the elementary school bully until they get what they want. But that’s really just the toxic behavior and conduct that eliminates the possibilities for leadership and the organization they influence to win. One of the best ways to lose power is to overtly use it. Instead, the best leaders know that power comes from influence – and influence is subjective to behavior, character and the value system that drives the people responsible for charting the pathway.

In the text, the author also outlines how, in most cases, team leaders never hit their goals – not because they lack talent within the associate ranks, but because they are naïve to the complexities of team dynamics. The author outlines the strategic-execution methods that smart leaders understand and use to determine what type of team model best suits their specific environment, what key skills to look for (and which to avoid), and how to coax top performances from everyone starting from day one.

Author Robert Dilenschneider explains in his book, “Power and Influence: The Rules Have Changed”: True power and influence means accepting responsibility, taking the heat and keeping your word. So even if someone supports the supposition that leadership is just another way of playing political games, it doesn’t necessarily mean this is a bad thing. When properly played, workplace politics can lead to great achievements and outcomes. Pitts believes that extraordinary teams that are great engage politics well. They are LeaderShaped and driven by extraordinary people who make a distinctive impact – they deliver significant and superior performance over a long period of time. There are some striking characteristics of great teams who achieve sustained success within their mission across its life cycle. They experience an increased level of professional mastery in developing and executing as great teams do. These teams have gone through a process; a process that is forged in a furnace of professional development, transformational thinking, and strategic-execution.

Workplace politics, good or evil, are a very real part of the work environment. Whether people subscribe to the belief that leadership is just another way of engaging the political battlefield or not, it is important to keep in mind that as long as there are people working together as great teams do, there will be politics, but the outcomes will be far different from the results of the past. Great teams are the way to successfully engage the battlefield – greatness from the team is how to engage politics well and win it using fair tactics.

About this Author

For additional information on using the strategies, please contact Solutions@thebisongroup.com.

Article Source:
http://EzineArticles.com/?expert=Damian_D_Pitts

A healthy dish is the first start to cooking a great meal and about finding the right balance of ingredients to create a succulent meal; which will leave your taste buds craving for more gourmet meals. If you have always dreamed of becoming a culinary chef there are endless possibilities in making your dreams come true.

You can take advantage of cooking schools located across the world which will provide you with the tips and pointers on how to make a great meal. It is about knowing how and when to baste turkey to make moist and juicy or how to sift your flour to get your biscuits nice and fluffy. All of this and more you can learn from an accredited cooking school based on the fundamentals of cooking to help master your culinary feats.

Most cooking schools will provide you with the understanding that getting started isn’t easy and will provide you with information and resource so you don’t feel overwhelmed about cooking. Cooking is enjoyment in life and indulging in fine foods that enhance your senses to a new level. You should love every minute of cooking and enjoy the time and preparation it takes to make the perfect meal.

A healthy dish is the first start to cook a great gourmet meal and will leave you feeling good about yourself after you are full from a dish of nutritious value. It is about taking the time to invest in the research to help you succeed in cooking in the right cooking school that will teach you the important basics to healthy eating. Cooking is a lifestyle and you should understand the basics of nutritious content in each meal you cook.

At the cooking school you select they should keep you motivated to explore new dishes and try new flavors in all of your meals. A great chef understands the value of a good recipe and the right resources to make you’re cooking great. It is about taking the time to learn the small tricks to enhance the flavors of your foods, and how to cook them slowly to bring out the best taste in aromatic spices.

Almost all cooking schools are accredited throughout the world and will train you to be the head chef of your own fabulous restaurant. They will not only teach you the necessary skills to making a great meal but also provide the basics to running your own business. If you are ready to make a career choice in cooking you need to do the research to decide which school is right for you and how it will help to be the best chef in your own restaurant.

The valuable resources you will learn from cooking school are priceless in teaching you about the necessary tasks to succeed at being a great chef in your own home or restaurant. They understand the importance of cooking and love to cook themselves which is why they provide you with the best resources to learn to cook satisfying meals.

A healthy dish is the first start to cooking a great meal and about finding the right balance of ingredients to create a succulent meal, which will leave your taste buds craving for more gourmet meals. If you have always dreamed of becoming a culinary chef there are endless possibilities in making your dreams come true.

You can take advantage of cooking schools located across the world which will provide you with the tips and pointers on how to make a great meal. It is about knowing how and when to baste turkey to make moist and juicy or how to sift your flour to get your biscuits nice and fluffy. All of this and more you can learn from an accredited cooking school based on the fundamentals of cooking to help master your culinary feats.

Most cooking schools will provide you with the understanding that getting started isn’t easy and will provide you with information and resource so you don’t feel overwhelmed about cooking. Cooking is enjoyment in life and indulging in fine foods that enhance your senses to a new level. You should love every minute of cooking and enjoy the time and preparation it takes to make the perfect meal.

A healthy dish is the first start to cook a great gourmet meal and will leave you feeling good about yourself after you are full from a dish of nutritious value. It is about taking the time to invest in the research to help you succeed in cooking in the right cooking school that will teach you the important basics to healthy eating. Cooking is a lifestyle and you should understand the basics of nutritious content in each meal you cook.

At the cooking school you select they should keep you motivated to explore new dishes and try new flavors in all of your meals. A great chef understands the value of a good recipe and the right resources to make you’re cooking great. It is about taking the time to learn the small tricks to enhance the flavors of your foods, and how to cook them slowly to bring out the best taste in aromatic spices.

Almost all cooking schools are accredited throughout the world and will train you to be the head chef of your own fabulous restaurant. They will not only teach you the necessary skills to making a great meal but also provide the basics to running your own business. If you are ready to make a career choice in cooking you need to do the research to decide which school is right for you and how it will help to be the best chef in your own restaurant.

The valuable resources you will learn from cooking school are priceless in teaching you about the necessary tasks to succeed at being a great chef in your own home or restaurant. They understand the importance of cooking and love to cook themselves which is why they provide you with the best resources to learn to cook satisfying meals.

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Online holiday shopping is more popular than ever. Online shoppers know that shopping on the internet for great holiday gifts is convenient, time-saving and safe. Not to mention the huge selection of unique gifts not always available in stores. Not surprisingly, shopping for children’s furniture online has become the preferred method of selecting wonderful bedroom décor products. Parents can visit dozens of childrens’ bedroom showrooms and browse hundreds of wonderful kids room artwork all from the comfort of home. Listed here are 5 essential tips for shopping online for childrens’ furniture this holiday season:

• User Friendly Site Organization including Lists by Price, Age or Theme - Choose to shop at a childrens’ furniture webstore that offers easy site navigation, a search function and special categories with products arranged by price, child’s age or theme.
• Detailed Pictures & Product Descriptions - When purchasing childrens’ bedroom furniture by catalog or online, you are making your buying decision from photos and product descriptions. Make sure the webstore you choose to shop at has clear, detailed pictures of the items, including close-up and alternate views. It is also helpful if the webstore offers a picture of the items displayed in a complete bedroom ensemble so that you can visualize how the items might look in your child’s bedroom. Read the product descriptions carefully for aspects not readily visible in photos.
• Return Policy – Always check the webstore policies for the company’s return and exchange policy. A 14 day or longer return or exchange period is reasonable for childrens’ bedroom furniture. Note that it is typical business practice for shipping costs to be non-refundable, personalized and customized items to be non-refundable and for items purchased on sale to be considered final sale and not subject to return or refund.
• Contact Info – Always make sure the webstore you shop at has some way to contact a real person. A great webstore will offer several ways of contact including by email, phone and a physical address. You should feel welcome and encouraged to call the company with questions concerning their products or policies. If you cannot easily reach someone to answer a question, beware before purchasing.
• Press or Media Exposure - Companies spend time and resources to get their products into the media and press. This shows a commitment to their business and their products. Companies that have been featured in the media are chosen because they offer something unique or special. Press often require product samples or meet with company representatives prior to the feature, giving credibility to the webstore and products. Feel free to check the company’s press page for a listing of recent media features.

http://www.RosenberryRooms.com is the leading online shop for childrens’ furniture, kids art and bedroom décor, offering the largest selection of high-quality childrens’ bedroom products. Find all the essential features to shopping online noted above and everything you need to create a beautiful bedroom for your child at http://www.RosenberryRooms.com

Corporate marketing groups – especially bandwidth-challenged small-to-mid-sized departments – can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a tendency to overreact to events, to tackle symptoms rather than underlying fundamental problems and to jump at the opportunity to please the boss. Many times, this kind of tactical knee jerking may be fatal.

Without great marketing, companies won’t flourish, especially those in highly

competitive markets. Yet the chaotic nature of emerging or dynamic growth

companies and the tendency to place the marketing burden on too few individuals is

a setup for failure. Promising companies may be left in the dust, or at least

handicapped at the starting gate.

Marketing Operations is emerging as an important discipline for improving

performance and measuring ROI in admired technology companies (like Intel, IBM

and Amazon) who have refined and fine-tuned their marketing organization with an

operational focus. Given the demands that these organizations face today, an

innovative approach is central to solving critical issues like results measurement,

bandwidth constraints and creativity limitations, and building value-added

outsourced supplier relationships and effectively managing budget. Many of the

best practices, efficient processes and systems approach from large company

Marketing Operations can and should be applied by emerging companies that are

serious about their marketing investment. Here’s why:

PROBLEM #1

Ill-defined metrics

Today, more than ever, corporate marketing departments need to justify their

existence. The need to measure results is unavoidable. However, the instincts and

skills that make an outbound marketing practitioner great-action-orientation,

verbal and written acuity, persuasiveness, the ability to build strong relationships-

often don’t translate into an ability or willingness to scientifically and objectively

evaluate success. Add in broken systems and the organization’s unwillingness to

pay for marketing evaluation, and it’s no surprise that many marketing departments

are unable to define meaningful success metrics.

SOLUTION

Marketing Operations ensures that the right processes are in place to establish

meaningful metrics at the front-end of marketing process, enabling the

measurement of success at key intervals, and as each program concludes.

PROBLEM #2

Slammed resources

The prevailing attitude of “doing more with less” can leave key people discouraged,

overwhelmed, near burnout, and eventually, circulating their

resumes. The consequences for organizations are costly mistakes, high turnover,

and collapsed programs when key people leave, and missed opportunities to

leverage the “ugly-stepsister-Cinderella-in-waiting” programs that never get off the

ground because of a lack of ownership.

SOLUTION

Marketing Operations addresses these resource limitations by ensuring workload is

effectively allocated, roles are clearly defined, interdependencies are understood,

team members feel satisfied with their jobs and the programs and additional

resources, whether through additional headcount or outsourcing, can be

successfully justified to executive management.

PROBLEM #3

Sketchy institutional memory

Marketing is dependent on accurate information, a historical view into past

successes and failures, and the ability to recognize patterns that link seemingly

unrelated data points. Unfortunately, knowledge in many marketing organizations is

scattered all over the company. It’s in the heads of individual workers, on shelves,

on people’s hard drives, in long forgotten filing systems. When people leave, a big

piece of organizational knowledge goes with them. Information loss is a huge

productivity killer for marketing teams. Lost insight that must be regained or

reacquired wastes previous marketing investments.

SOLUTION

Marketing Operations facilitates knowledge sharing, an enduring repository of

information and greater decision-making based on fact, as opposed to hunch.

PROBLEM #4

Constrained creativity

The best creativity comes from many brains working together in collaboration. A

consequence of the age of the “individual contributor” director is constrained

creativity. When the entire creative burden falls mostly on one outbound marketing

person, the ability to think out of the box can be severely impacted. Creative

synergy results from many minds thinking as one.

SOLUTION

Marketing Operations enables the creative process to benefit from the synergy of

team.

PROBLEM #5

Failed supplier relationships

Most successful companies can point to strong, long-term marketing supplier

relationships as integral to their success. Likewise, a pattern of failed supplier

relationships is often an indicator of marketing department failure, rather than poor

vendor performance. Unfortunately, companies that have had consistently bad

relationships with outsource suppliers often react by seizing control and bringing

everything in house. While this strategy may provides the illusion of control, it lets

marketing managers deflect blame for failures, rather than teaching them how to

manage their outsource suppliers by taking responsibility for the results. In

addition, this strategy won’t scale with the growth of the organization.

SOLUTION

Marketing Operations helps set realistic expectations and mutual accountability

between suppliers and the organization, increasing the effectiveness of outsource

partners by empowering them to act as an extension of the internal team.

PROBLEM #6

Lost discretionary budgets

Use it or lose it. Misuse it and lose it anyway. Many corporate marketing

departments are leaving discretionary budget on the table or allocating it to

the wrong initiatives. This discretionary marketing budget “Catch 22″ occurs

because:

o It’s very time consuming to manage the budget effectively, especially in companies

with broken financial systems

o Each marketing spend-decision creates more work for the one-person or small-

team

marketing department in terms of project management, measurement, supplier

management, etc.

o Doubt persists about the ability to successfully justify the expenditure to

management

o Focus is instinctively on high-visibility marketing activities and C-level executive

“requests” over fiscal management (marketing people are more inclined toward

marketing than finance)

SOLUTION

Marketing Operations facilitates implementing the system support infrastructure

and financial management discipline needed to protect precious marketing budgets.

PROBLEM #7

Narrow marketing mix

Many companies align their fate with the success of too few marketing programs.

Whether it’s lead generation, public relations, trade shows or advertising, the over-

reliance on any one particular program can derail a company-especially if a key

program unexpectedly loses momentum. In the meantime, programs that could

have had strong leverage never get a chance to prove their mettle and are forever

relegated to the “B” list.

SOLUTION

Marketing Operations puts the means in place to launch potentially high-value

marketing programs that would never otherwise get out of the starting gate.

The Bottom Line

In a nutshell, Marketing Operations is an organization’s best bet to:

o Ensure that success can be measured and replicated

o Leverage systems and processes to enable consistently excellent performance

o Encourage great marketing departments to stay together

o Allow the marketing organization to flourish, despite the unexpected, but often

inevitable, loss of a key employee.

Gary M. Katz, APR, is president and CEO of CommPros Group, a Santa-Clara, Calif.- based firm that provides marketing operations services to help companies leverage their marketing investment, plus a variety of outsourced marketing program management services to support lean marketing departments. Gary is a veteran with more than twenty years of experience in the technology industry where he directed corporate marketing, communications, public relations, lead generation and qualification, investor relations, and employee communications programs. He has served as director of communications for ShoreTel, director of corporate marketing for Aplix Corporation, senior manager of corporate communications for Insignia Solutions, and as a director, account supervisor, or preferred subcontractor for more than a dozen leading public relations and marketing communications agencies. A past president of Silicon Valley PRSA, he holds a master’s degree in organization development from the University of San Francisco and a BA degree in public relations from San Jose State University.

The diesel engine has been around for a long time, now. Diesel engines can be found in everything from snowmobiles to the largest tractors on the road. The needed help to keep these diesel engines running in top performing condition is few and far between. If reading this article, you have no doubt, come to that same conclusion. The shape that our economy is in, this type of diesel engine help is a closely guarded secret. Still, the need is there for the knowledge to help diagnose and repair these strong, but delicate, diesel engines. Unless one has been trained at the factories in this field, a big bore engine can be as intimidating as the space shuttle.

Where then, does one go to find solid, reliable help with their engine problems? One place is the local Class 8 dealership. The bulk of large engine work is done at these multi-million dollar facilities. The technicians employed at this type of repair station are extremely knowledgeable in their field. All of the latest diagnostic equipment is located here, as well. But, the down side to this, is that all of this knowledge and time comes at a price. Another factor to consider is the wait time to get a truck inside of the shop to begin the diagnosis process. Time equals money, and when a truck sits idle, the loss of revenue quickly adds up.

There are other people knowledgeable in the field of diesel engine repair help, but are not employed by a big truck dealership. In the old days, these folks were referred to as shade tree mechanics. Although very good at what they do, the lack of proper diagnostic equipment limits them as to how far they can go with modern diesel engines. The way that the world turns now a days, means also, that this person has this business on the side of an already existing 40 hour per week job. The time needed to be paid attention for your truck, is limited at best. Although usually cheaper than a dealer, the time factor weighs in heavily. No time on the road moving freight is lost income for the driver or owner of that truck.

The question of the day is, where can I find precise big truck engine help that will not cost too much, and will help get my piece of equipment back on the road more quickly? With the advent of the internet, that question and more will be answered. Time is money, as they say, and a quick diesel engine help diagnostic question is just a few key strokes away. The world is ever changing and evolving, and a few forward thinkers are changing with it. Slowly, but surely, this type of diesel engine help will catch on, and the industry will be the better for it.

To keep up with this cutting edge technology, and speak with the best of the best for diesel engine help, please follow this link: [http://www.diesel-docs.com/]

Glenn is a go to work Dad doing his part for economic recovery for the nation.

From time to time, we see so many horror movies come and go. Spooky, haunted houses, serial killers, slashers, maniacs, mentals, satanic and many others have been pictured in the movie. A lot of sub genres, a lot of remakes, a lot of variations, twist and all that can easily be found through the ages. Yeah, it’s all true. But have we ever thought where it all came from?

Or how does the horror movies genre change from time to time?

For you who share the same passion about horror movies, and want to know the road that have been travelled by Horror movies, allow me to have the honor to be your guide. Buckle up, here we go.

Where It All Began

The year was 1922, place: German. I can say that it was the birth of horror movies. W Murnau started the terror and fear through Nosferatu, nosferatuthe

story about bloodsucking vampire. It wasn’t the first vampire movie, as in 1896 Georges Melies made Le Castle Du Diable, but Nosferatu was the first movie where we saw vampire destroyed by sunlight. This one boasted remarkable animalistic makeup that has not been replicated, even with modern

technology. Dozens of vampire movies followed after that. In 1931 Universal Studio launched 2 legendary horror movies, Dracula with Bela Lugosi and Frankenstein with Boris Karloff. Both of the movie became a classic and very successful. Boris Karloff even became a legendary name in horror movies history. The Mummy (1932) a silent picture with horror icon Boris Karloff in the title role, remains a classic, with unforgettable make-up and atmosphere. In 1935, the sequel of Frankenstein,

The Bride Of Frankenstein was made.This isn’t silent anymore.

Psycho

During 40’s the world’s on war, and it has changed the genre. Horror was almost forgotten as patriotic movies and war has taken the place. It slowly raised again around 50’s, where comedy and musical movies ruled. There were good ones took place at this time, House of Wax is one of the example. 1960 was the time for Hitchcock to make a memorable movie: Psycho. Too bad, this is the only horror movie by Hitchcock, cuz then he made lots of suspence thriller goodies like Rear Window, Vertigo,North by Northwest,Dial M For Murder that kinda changed the genre again. And remember, spaghetti western Movies in the late 60’s also had its moment.

The 70’s

This is the most creative year of Horror movies.Unlike before, horror movies got big exploration, where so many variation of story and evil came in. Note there were lots of controversy and protest happened here.The Exorcist (1973) for example showed disgusting scenes that never been imagined before, like the green puke to the face transformed to evil. This movie was controversial when Catholic Church protested that the demon cast-out in the movie was against the code of conduct. The shining, that based on Stephen King’s novel was one of the best one during 70’s. Later on from this decade to 80s and 90s, lots of movies was made based on his scary novel such as Carrie, Christine, Cujo, It, , Cat’s Eye, Dream Catcher, are the example. Texas Chainsaw Massacre (1974) was a low budget movie that reached a great result. This one introduced “the slasher movie” to the world that later followed by Halloween (say hi to Michael Myers) , Friday the 13th, Scream in the 80’s and 90’s and so on. Omen is a bonechillin’ movie that can still give

you nightmare even with today’s technology of making movie.Simply unforgettable. Amityville Horror, based on the true story was the first movie that took place in the actual location. The report said a lot of bizzare and dreadful things were experienced by cast and crew in location.

The 80’s

Freddie Kruger

This is the decade of madness. All gory stuff were shown sadistically for viewing. cutted off body parts were seen everywhere. Nightmare on Elm Street that launched Freddy Krueger to horror hall of fame, and Jason Voorheyes slashing games in Friday the 13th are one of the example. These two had some of their sequels during 80s, together with 3 of Halloweens. And remember how Italian horror movies that have a very sick super bloody vision? Count Romero and Argento for this category. This is also the era where horror expanded to tv.

The 90’s

Funny thing happened in 90s. There’s a tendency of self defense and self actualization by horror character on terror they have made to people. For example Ghost, Bram Stocker’s Dracula that told the story about Count

Dracula’s painful love to Mina, or Interview With Vampires that unlocked the mystery of vampire lives. Scream started a new genre, teen horror movies, slashing-serial-killer-who-did-it,which soon followed by I Know What You Did Last Summer, Urban Legend, and some more. A note in 1999, an independent movie Blair Witch Project became a big phenomena,using a documentation technique to give us fear,tense and mental disturbance. This one inspired some other movies like St.Francisville Experiment, The Lamarie Project and

tv series Freaky Links.

2000’s

Ringu

Still too early maybe to talk about horror movies in 2000s, but looks like Hollywood has running out of ideas. They are trying to widen up their view to see new ideas outside that can give new vision on the term of horror. The Ring, remake from Japanese movie was their first success. Followed by The eye, and some other remakes from Asian cinemas.

This decade seems being led by Japan and Korea, by making so many horror movies with lack of effects or gory blood but still successfully tortured our feeling. They don’t go with the Hollywood pattern, they just dig everything else that hasn’t been touched yet. Thailand is also emerging as a good horror maker. Indonesian movies too, with amusing number of horror movies every year. We also mark the decade 2000 for the decade of sequels and remakes too, such as Halloween H2O, Freddy vs Jason, modern version of Bram Stocker’s Dracula, Dracula 2001,

Halloween Resurrection, The Texas Chainsaw Massacre , House of The Dead, The Amityville Horror and so on.

While the effort to combine some genres and produce something new has still been going on. Saw for example, combine the psycho thriller ala Hitchkock with slasher, sadistic, bloody and graphic scenes.

My prediction? I think this decade will continue to do so. Hopefully in the next decade we will see some new approach, style and way to present horror movies. Let’s wait and see where the horror movies continue their path.

By: Riandy Kurniawan
A Movie freak
Website: http://www.vrjunkyard.com

The roar of the crowd as the cars rush by, the sense of excitement in the air. Is it the Indy 500? No, it is RC racing! RC racing, or remote control racing also known as radio control, is a quickly growing hobby segment that appeals to both young and old, and men and women.

RC cars are popular at a hobby level, for creating and putting the cars together, or even taking it to the next level with professional tuning and racing. You can purchase RC cars as a kit in an unassembled form or completely assembled and rtr or ready to run condition.

What Types of RC Cars Are There?

The selection for RC cars is huge and growing every day. You can choose cars in almost any body type that you desire, in any color and any style. However, there are a few main distinctions that you will need to make before you choose any car for the first time.

You can choose from:

1) Gas powered or electric

2) On road racing models or off-road models

3) Assembled or non-assembled

4) Car or Truck

These are the main choices, however once you choose what type you are looking for, you will still have many style choices as well as engine choices to make.

Gas Powered or Electric?

The biggest decision that will have to make when you choose an RC car is whether it is powered by nitro gasoline or an electric battery pack. There are pros and cons to both types, and ultimately you need to decide what type of power is best for your needs and what you want your RC car to achieve.

Electric RC Cars

Electric remote control cars are an excellent choice if you are just getting started in the world of RC cars. They are typically easier to care for, and much easier to maintain than their gas powered counter parts. An electric car will make a great starter car because they are generally less expensive than a nitro car, so you can take the time to practice and perfect your driving skills before laying down a lot of money.

Electric cars are run on batteries. The batteries are assembled into battery packs that usually have a recharging capability. This is much more cost effective than cars that require new batteries. However it can also be time consuming having to recharge your battery pack, so if you do not like to wait, a spare battery pack is likely a good investment.

You can purchase electric RC cars for any budget, so you should choose a car that is suitable for your needs. Electric cars typically go slower than a nitro car, however you can purchase electric cars that will achieve high speeds.

It is important to remember when you buy a new electric car you must break in the motor slowly in order to extend the motor life and allow the engine to achieve its full potential. When you break in the motor, you simply start running the car at a slower speed and gradually bring it up to speed. If you do not want to take the time to break in an engine you can purchase cars ready to run. In most cases, these cars are ready to go and the motors are already broken in.

Nitro Gas Cars

RC cars that run on nitro gasoline are the most popular and fastest growing segment of remote control cars. With nitro vehicles, you can buy the popular trucks that will take jumps at high speeds and go off road driving. Alternatively, if speed is more your thing, look for the racecars that are meant to speed along pavement, tracks or other prepared surfaces.

As with electric RC cars, you can purchase ready to run cars or kits in varying states of assembly. Nitro RC vehicles typically run faster than electric vehicles and you can find some that will go 70mph right out of the box.

Gas powered RC vehicles run on a specially formulated fuel made especially for RC cars. Most nitro vehicles have a pull start engine similar to a lawnmower for easy starting. Because nitro cars are more complex than electric vehicles, it is important that you follow the instructions carefully. You can purchase nitro starter kits that come with everything that you need to get started. This is a great way to go for beginners when you do not want to leave anything out.

As with electric cars, it is very important to break in your engine unless of course you purchase a ready to run kit, which should be ready to go straight out of the box.

Which Way to Go

No matter if you choose the nitro gas powered version or the battery powered RC vehicles, you will have a great selection available to you, and of course, you will have a lot of fun. Why not try a few of each? With so much variety out there, it is almost impossible to settle on only one RC vehicle.

© 2005 [http://www.rc-cars-now.com]

About the Author

Kevin Brown is successful author and publisher of many informative websites including [http://www.rc-cars-now.com] . His websites offer tips and advice on a wide array of topics including rc cars [http://www.rc-cars-now.com], trucks, boats and more.

Automotive technology courses will give you the skills you need to turn your passion for cars into a steady, rewarding and long-lasting career. With very high employment rates, graduates of automotive technology courses can go on to apprenticeships in some of the most successful automotive repair and service facilities around the world.

Most automotive technology courses are intensive in focus, providing students with comprehensive training on all aspects of automotive repair and service. This training will cover all aspects of car repair, including extensive training in brake systems, differentials, transmissions systems, electrical systems, heating, air conditioning and fuel injections systems. A graduate of an automotive technology course will be provided with everything you need to be a successful automotive technician.

In addition to learning the nuts and bolts of automotive repair and service, automotive technology courses will train students for personal and workplace safety, professional protocol, performance standards, effective communication skills, and problem solving. With this kind of training you will have the tools you need to launch a rewarding career in the dynamic, fast-paced automotive repair industry.

Auto Tech programs often use a unique combination of classroom theory, demonstrations and hands-on instruction to provide comprehensive skills training and help you become an automotive repair and service expert. The very best of these courses benefit from strategic partnerships with high profile industry leaders and are able to provide students with extensive hands-on training on some of the best industry standard equipment around. Students in great auto tech programs will spend the majority of their study time in fully equipped automotive facilities with state-of-the-art technical and diagnostic equipment, such as:

• A chassis dynamometer
• Brake lathes
• Hand-held diagnostic scanners
• Engine diagnostic equipment
• Wireless wheel alignment analyzers

With hands-on training on all this equipment, you’ll have the latest skills and knowledge to excel in any automotive repair and service environment. When you complete an automotive technology program, you’ll be certified as an Inspector, and licensed to handle air conditioning refrigerants under your region’s ozone depletion prevention program and regulations.

As a future automotive technician, it will be your responsibility to help to protect the environment through the safe and responsible handling of ozone depleting chemicals. In compliance with the government’s mandatory certification requirements for all persons handling or repairing air conditioning systems. These certifications, a requirement for any auto tech job, will give you a definite edge in today’s repair and service job market.

Contact Canadian Automotive & Trucking Institute today for more information on Automotive Service Advisor training.

Philippe Taza is the founder and CEO of Higher Education Marketing, a leading Web marketing firm. Taza has worked in the Canadian Education market for nearly a decade, specializing in Google Analytics, Education Lead Generation, Search Engine Optimization (SEO), Mobile SMS Alerts, Social Media Marketing and Pay Per Click Marketing, among other Web marketing services and tools.

A wonderful way to invest in your families’ treasure trove of memories is by spending time in the great outdoors. Camping trips can be an excellent tradition that your family will look forward to and in time, look back upon with fond memories.

Whether you plan to camp at the same place every year or seek out new places doesn’t matter as camping is always filled with new adventures. Your family might have a favorite place you go to every year mixed with a new spot you select together for another weekend or extended holiday during the year. There are so many national parks to explore; your options really are quite limitless.

Camping doesn’t have to be an overly expensive expenditure. Again this all depends on how you’ll be camping. Camping in a tent carries a completely different dynamic than camping in a fully equipped camper. Camping in a tent is also relatively inexpensive. Perhaps the camper is something you’ll decide to invest in after a few years of tent camping, then again there are some who prefer to only go tent camping. There’s something to be said about the rustic quality of sleeping in a tent, you can hike to far off remote spots where you couldn’t get to with a camper in tow.

Regardless of how you’ll be camping you’ll want to have the proper camping gear and accessories. First off you want to have the best tent and sleeping bags you can possibly afford. As your tent will be your home away from home for your trip and your sleeping bag will keep you warm and covered for those long nights under the stars (there are tents available that have mesh roofs for star gazing, of coarse if it starts to rain, you can just cover it up with your tent fly), you’ll want to be sure that both these items keep you appropriately covered so to speak.

Next you’ll want to have proper camp accessories; a trustworthy camp stove, a lantern, flashlights, a first aid kit, tarp, cooking and eating utensils, a little axe (for chopping firewood, also doubles as a hammer for hammering in tent pegs), some rope (for clothes lines and securing tarp), and cooler. Along with your sleeping bag you’ll want to remember comfy pillows (unless your backpacking then you might want a convenient inflatable pillow) and very importantly a good sleep pad. An uncomfortable sleep experience on hard ground may steer you off tent camping altogether, so come prepared, a good sleeping pad is worth its weight in gold. A good idea to help you remember all these items is the camping check list.

It’s a good idea to store your camp gear in some plastic containers. This way it’s all in one place (with your camp list included), so when it’s time to pack up and go camping you can go through the containers making any necessary additions needed. It’s very important to check that all your equipment is properly maintained and cared for; there is nothing worse than getting to your destination and finding that your camp stove is not working. You’ll also want to be sure that your camp fuel supply is replenished and you have extra batteries (for flashlights, lanterns or radios).

One of the best things about the whole camping experience is the food. Now depending on where you’re camping and what time of year it is, if you’re lucky you’ll be able to do some of your cooking around the campfire. During dry seasons there may be fire restrictions due to forest fire concerns, if that’s the case you’ll do all your cooking atop your camping stove. Every meal always seems to taste a bit better when you’re camping, it might have something to do with all the fresh air, or maybe all the fun activity builds up you’re appetite, either way you’ll want to bring along some family favorites. For dinner maybe some grilling of the families select choices, accompanied by some corn on the cob and potatoes wrapped in tin foil cooked on the coals with a nice salad and later for dessert smores (marshmallow and a slice of chocolate sandwiched between two graham wafers), add to that some hot chocolate before bed and that’s a night of food to dream about.

The activities (or lack of activities) will also make your camping trip one to remember. Hiking, kayaking, cycling and sailing might be on your agenda. Most parks offer excellent groomed hiking trails. Research in advance the area you will be visiting to know what activities will be available, you may be able to rent a kayak and take a lesson at the same time. Many areas also offer great bike trails that the family can cycle on together. A late night walk is among favorite suggestions; you can check out the stars and just listen to the silence.

Bring along a book you’ve wanted to read or some magazines. Games are another excellent pastime, a deck of cards or a board game might be some fun. Of course you can always bring along some baseball gloves and a ball for a game of catch. Soccer balls, badminton rackets and a net or volleyball and net all make for a fun day at the park.

If your family has little one’s you’ll be presented with a whole new challenge. Depending on the ages of your babies or toddlers you’ll want to pack some extra conveniences. There are excellent baby back carriers available allowing you to hike all sorts of terrain with baby in tow while keeping your back feeling comfortable, as well there are a numerous variety of baby strollers to select from which are great for using on trails. For toddlers you may want to bring a playpen to keep baby safe. You can never bring too many toys; the more your child has to keep them entertained you can rest assure they will be more content.

Be prepared for weather changes by bringing along extra clothing. Most likely you will be camping in the warmer spring, summer and fall months. It’s wise to remember however that the evenings can often get quite cool. Bring along heavy sweaters or extra jackets for added warmth, it can never hurt to bring along a couple of extra blankets for comfort beside the fire (or for use at a day picnic). Rainwear is another excellent addition to your camping wardrobe. With good quality rain jackets, hats, rain pants and boots you can take advantage of the rainy weather and actually go out for a hike rather than staying inside the tent or worse yet ending your camp trip all together.

Camping certainly has its challenges. Knowing what to bring and having the proper equipment and accessories is the first hurtle. Once you arrive at your destination and set up you want to keep everyone as comfortable and happy as possible, whether it’s keeping the kids occupied without the use of video games or cooking a surefire dinner. Rest assured that after your first couple of trips when you find out what everyone enjoys doing and you realize all you like to include on your trip, you will certainly add camping to your families list of favorite excursions and traditions. The wonderful thing about camping is its always different, perhaps the site is different or the campground you selected is unique to the last you stayed at, whatever the difference is it always seems to be an adventure that the whole family can enjoy.

Best Camping Supplies is a camping resource site owned and operated by Valerie Giles. It features tents [http://www.best-camping-supplies.com/camping-tents.htm], campers, fishing gear, boats [http://www.best-camping-supplies.com/boats-and-kayaks.htm], kayaks and outerwear, making your camping experience enjoyable. Everything for camping enthusiasts at reasonable prices! http://www.best-camping-supplies.com

Fly-fishing has gained a great popularity over the years as a relaxing sport. The thrill of luring the fish, catching it and having it for lunch or dinner or simply the soothing sounds of running water in a stream have made fly fishing an experience to remember, for the young and the old alike. The fly-fishing experience is complete only if you have the right kind of fishing equipment.

The most important fly-fishing gear is the fishing rod. Fly fishing rods were originally made from flexible but sturdy wood. Later on, bamboo rods were introduced and these became the standard fly-fishing equipment. Bamboo was treated and reinforced to make the best quality fly fishing rods. Presently, due to advanced technology, fly-fishing rods are manufactured from carbon fiber or fiberglass. The fly fishing rod is similar to a normal fishing rod, only it is a little heavier. The weight factor gives a clean and smooth cast to the fishing pole. The smoothness of the cast can vary from pole to pole. A sturdy and heavy fishing pole is an essential part of fly-fishing equipment.

The reels used in fly-fishing are bigger and heavier in comparison to the normal fishing reel. They have a distinctive design and are much more durable compared to the normal fishing poles. Fly fishing rods and reels work together and one must consider their compatibility to each other at the time of purchase. They have to work smoothly together. Finding the suitable reel for the fly fishing rod is of utmost importance.

The third component of the fly-fishing equipment is the replicated fly. Flies are designed to lure the fish and specific types of flies are used to lure a particular species of fish. Hence, the most important aspect of fly-fishing is to consider what type of fish you want to catch. Choosing the right kind of fly is the most important aspect of fly-fishing equipment. The other important item in the fly-fishing attire is a good set of rubber waders that will keep you warm and dry in the cold waters.

Purchasing the right type of fly-fishing equipment is a challenge. However, it adds to the fly-fishing experience and therefore worth the extra effort it takes to procure the best of fly-fishing equipment. With a little practice and the right type of fishing gear, fly-fishing can be a very relaxing and enjoyable sport.

Abhishek is an avid Fly Fishing enthusiast and he has got some great Fly Fishing Secrets up his sleeve! Download his FREE 93 Pages Ebook, “How To Become A Fly Fishing Pro” from his website http://www.Fishing-Masters.com/95/index.htm. Only limited Free Copies available.

Are you thinking about buying a plasma television for your home? As you may already know, Plasma televisions are becoming increasingly popular as of late, as the prices of Plasma Televisions are becoming more and more affordable each passing year. Plasma televisions can provide excellent viewing experience, and are perfect for those who want to enjoy a high quality home theater.

As with most technology purchases, there are advantages and drawbacks associated with this type of television as well. If you are new to Plasma TV, making a purchasing decision can be a little difficult. So before you rush out to buy your new Plasma television set, it’s important to at least understand the basics of plasma television first.

Image Quality

One of the primary reasons that plasma televisions are so popular is their high quality image displays. Plasma television displays are bright and crystal clear, have a very wide color gamut, and also available in fairly large sizes. The large size is actually very interesting because it is something that a typical television sets could not be made without affecting the quality of the screen. These types of televisions (Plasma) offer very high resolution images with sharp details and true to life color.

Convenient

Plasma television sets can easily blend into the design of just about any room. These television sets are very thin in design when compared with other television, and can allow you to better utilize the square footage of your home. So instead of taking up a significant amount of floor space, plasma televisions can be hung directly on the wall or placed on a compact stand.

Longevity

Plasma televisions are not the most durable or long lasting television sets available. These types of television sets are difficult, if not impossible to repair. They generally last about seven years with normal usage. However, they are fragile and subject to irreparable damage when being moved from one location to another.

Pricing

Plasma televisions are priced at the mid range of television technology. They are less expensive than LCD television sets, but cost significantly more than analog sets.

Is a Plasma Television Right for You?

If you want to enjoy an affordable, high quality television viewing experience, a plasma television set can be a good choice for you. However, if you’re looking for a set that will last for a decade or more, and can stand up to the rigors of frequently moves, you may want to choose a different types of television set.

Buying a Plasma Television

When you are in a store comparing with different plasma TV sets, remember that the employees there can be very helpful to you, especially since plasma TV is such a large ticket item for them. Therefore it is more likely that they are going to be more than willing to let you do or ask things that you normally would not be able to. And in terms of testing out the product, make sure you like it before you make your final purchase decision.

Learn more about Plasma Televisions at http://www.e-plasma-tv.com You’ll find informative articles, reviews, manuals, shopping guide and more about Plasma TV.

Internet marketing is still a complete mystery to a large

majority of Internet users. For many net users, online

marketing is seen as some foreign area of the web, populated

with silly get-rich-quick schemes and unsavory characters

ready to rip off the innocent and uninformed consumer at

the click of a mouse.

In fact, Internet marketing could not be further removed

from this unfaltering picture. In reality, Internet marketing

is populated mainly with hard working professionals promoting

and selling high quality brand products by many of the world’s

Top 500 companies.

Worldwide there are now over a billion Internet users,

representing one large global consumer base or marketplace.

The total amount of goods sold online has been steadily

increasing each year as the Internet gains in both popularity and

familiarity. Studies have shown people shop online because of

lower prices, a wider selection of products, easier comparison

shopping, and many just prefer not having to travel to stores

to make a purchase.

Handling all this online e-commerce is a whole sector of

companies, hosting providers, web designers, advertising

agencies… and so on. All this online commerce has also

given rise to a relatively new creature — the professional

Internet marketer. Someone who makes a lucrative living

helping facilitate, in one form or another, all this online

activity.

Still Internet marketing has gotten a raw deal.

If you mention to any group of professionals that you’re

an Internet Marketer and that you work full time on the Internet;

you will receive some very skeptical looks and more than one

arched eyebrow of disbelief.

Regardless of this lingering skepticism, Internet marketing

has become a viable alternative for many disgruntled professionals

dissatisfied with their working hours or conditions. It has become

a viable alternative for many people from all walks of life, from

the college student to the bored housewife to the retired doctor…

all are enjoying a part time or full time income from the comfort

of their homes.

And since the Internet is now practically available to everyone,

anywhere in the world — Internet marketing is a level playing field.

Anyone can make a full time or part time income from the web if

they truly desire it.

There are many forms of Internet marketing. There are many online

business models you can follow. There are countless ways to earn

a good honest income from the Internet. Which path you take

will be largely determined by your own work habits, your background

and what marketing style you’re most comfortable with.

Here’s a quick rundown of the most popular forms of Internet

Marketing:

1. The Brick and Mortar Store Online

Most major companies and retail stores have created online

versions of their brick and mortar businesses. Even if

consumers don’t buy online, many use these sites for

gathering product information before buying in the

real world. A factor many savvy businesses are exploiting

in their overall marketing strategies.

2. Online Services

Many service industries have moved online, everything

from travel to banking to dating! Again, the Internet

can be a profitable extension for any service company.

3. Internet Products/Internet Gurus

Internet marketing has a whole history of pioneers who

have forged the methods and techniques of marketing online -

opt-in lists, mini-sites, article marketing, pay-per-click

advertising, joint ventures… a brief history populated with

such names as John Reese, Marlon Sanders, Ralph Wilson,

Yanik Silver, Corey Rudl, Ken Evoy and countless others.

A whole new industry has grown around ‘How-to’ market online,

info products, workshops and web seminars — teaching

people how to market on the Internet. A marketer creating

his own product can prove very productive; as seen

by John Reese’s 2004 launch of Traffic Secrets, which earned

over a million dollars in one day. (Without a penny of paid

advertising!)

4. Online Advertising and Promotion

Pay-Per-Click advertising such as those offered by Google

Adwords and other companies presents another viable marketing

route. Keywords (the exact words typed into a search engine)

fuel a large portion of the web’s activity, keyword marketing

has become a major driving force behind most of the economic

transactions on the web. This is a very lucrative sector for

those Internet marketers who know exactly what they’re doing.

Then there is the whole section of SEO experts and consultants

who command high prices for positioning companies or products

in the top positions on the major search engines. Acquiring

organic Top 10 search results (SERPs) will greatly determine the

profitability of your online product or company.

5. Affiliate Marketing

One of the least understood, yet one of the most profitable

forms of Internet marketing is affiliate marketing. An online

marketer can join any affiliate program and promote its products

or services on the Internet. You market the products, find

customers for the company and receive a cut or commission

for each sale you make from your marketing efforts. These

commissions can run anywhere from 2% to over 50%. One affiliate

click can earn you anywhere from a few cents to several

hundreds of dollars.

Major third party affiliate programs or companies such as

Commission Junction, LinkShare, Amazon, Shareasale…

acts as a brokerage or go-between representing thousands of

Top Brand companies such as Sony, Apple, Dell… to online

affiliate marketers. Marketers can join a program such as

Commission Junction or LinkShare and be able to promote and

market hundred of top quality products or services online. They

can consolidate their affiliate marketing through these

third party programs.

Perhaps the most common business model for the majority

of online marketers is the last example, or a combination

of advertising and affiliate sales. Many work-from-home

professionals have adopted this business model. They have

created site or sites on the topic that interests them and

of which they have or have gained some expert knowledge.

Once these sites become established and gathering a large

amount of targeted web traffic each day, making a nice income

can only be a matter of putting the Google Adsense code on

their pages and placing a few appropriate affiliate

links on their sites.

The more traffic these marketers deliver to their sites,

the more income they earn. The more unique content they create,

the more income they earn. The more web sites they design,

the more income they earn.

What many people outside of the web marketing field fail

to realize, the Internet is a 24/7/365 business. The Internet

is always on and working for you. It is automatically producing

income for you 24 hours of the day, while you’re sleeping, while

you’re enjoying a nice meal with friends, or even while you’re

on vacation.

Internet marketing can provide you with a lifestyle that is totally

liberating — you can live and work anywhere in the world. You can

be your own boss, set your own hours and work from the comfort

of your own home. Plus your whole online Internet business can be

automated so it basically runs itself.

Internet marketing is totally flexible. You can adjust your workload to

suit your own work habits. Internet marketing is scalable, once

you have learned how to make your first dollar, it is only

a simple matter of repeating and scaling up what you did to

earn that dollar. Computers and the Internet makes it just as

easy to handle a thousand sales as it is to handle one sale.

As Internet marketing becomes better known, it will gradually earn

more and more respect. It will become a well recognized profession

that many will aspire to and follow as a life long career. Mainly because

Internet marketing will give you the freedom rarely seen in any other

profession.

It offers you mobility, a high standard of living, and a working

environment that can’t be beat. It gives you the freedom to follow

your own interests and hobbies; all the while turning those interests

into viable revenue streams that supports the lifestyle of your

own choosing. When it is all said and done, earning a living just

doesn’t get any better than this.

…
The author is a former teacher who now works full-time online operating numerous websites, including two sites on Internet marketing. For the latest web marketing tools try: Internet Marketing Tools

For the lastest trade information in your own industry try: Free Industrial Magazine Subscriptions

Copyright © 2006 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

Marketing software is sometimes viewed as a luxury, not a

necessity. While you can certainly accomplish marketing without

marketing software, marketing software lessens the time and

effort required for marketing and your marketing efforts will

generally be much more effective. There are various types of

marketing software, and numerous producers of marketing software.

Finding the right combination of marketing software for you is

the challenge.

The first step in preparing an effective marketing campaign is to

devise a solid marketing plan. When writing a marketing plan,

there are several things to consider. The main points are

defining your target market and identifying the characteristics

of that market, analyzing your competition, formulating your

unique selling proposition using a competitive advantage,

reviewing options for marketing mediums, preparing your marketing

budget, and setting milestones for your marketing campaign.

Marketing software, such as Marketing Plan Pro by Palo Alto, will

help you work through the details of these steps to create a

useful and powerful marketing plan.

If you intend to engage in email marketing via newsletters,

autoresponders, announcements, or mass email campaigns, you will

find that email marketing software is crucial. Of course, there

are online email marketing services such as gotcorp.com that

provide self-serve email marketing tools like Campaigner. Using

such tools for email marketing is an option, but there are

ongoing costs involved. If you choose to use email marketing

software instead, programs like Email Marketing Director and

Campaign Enterprise 9 by Arial are very good.

Good email marketing software enables you to personalize messages

and to manage your mailing lists through a database. A time

saving feature to look for in email marketing software is the

ability of the software to automatically process unsubscribe

requests. Most email marketing software packages have built-in

templates you can use to produce email newsletters, announcements

and marketing messages. Support for embedded images and

compatibility with web editing software programs may be of some

importance.

If you are really serious about email marketing, it is best to

get started with advanced email marketing software from the

beginning. Advanced email marketing software has features that

will enable you to personalize and track your email messages.

With tracking capabilities and built-in reporting functions, you

can determine the effectiveness of your email messages as well as

who is and who is not opening and responding to the messages.

These advanced email marketing software programs generally use

SQL, Oracle, or Access database technology. High quality email

marketing software also has automated features for managing email

lists. These automated, time-saving features usually include

handling unsubscribe requests and removing bounced or rejected

email addresses from the email lists.

Customized marketing software suites may be something to consider as well. With customized marketing software, you can often

integrate marketing into your sales and customer relationship

management (CRM) systems. Some features that are common to

customized marketing software include the ability to capture

leads, to forecast sales, to manage contacts, and to analyze data

that is collected through the integrated system. Project

management capabilities can even be merged with customized

marketing software.

So, the big question is, “Do I really need marketing software?”

Like I said before, many people view marketing software as a

luxury. However, marketing software makes the job of internet

marketing much easier, especially if it has automated features.

There are options to using marketing software. Online marketing

services are one of those options; however, unlike using

marketing software, marketing services generally have ongoing

fees that are charged monthly or per campaign. Using marketing

software you can devise and manage your own internet marketing

campaign which is a cost-effective solution to marketing online.

Copyright Christopher J. Enders. Are you at the end of your rope, fed up and confused by all the scrambled internet marketing advice you’re getting? Whether you are new to internet marketing, or a website owner who wants to make more money from your website, learn the proven strategies that will sky-rocket your internet business at http://BiznessTips.com

After years of working in the executive staffing and recruiting industry, collaborating with countless hiring managers and human resource administrators across various industries, I acquired a thorough understanding of what these individuals were looking for in potential job candidates. I began to see patterns, consistencies, universal tendencies, and I began to see just how important a good resume really is.

As a point of fact, hiring managers only spend around 15 seconds perusing over a new resume and they are really only looking for a couple of things when they do. They’re on autopilot, for the most part. They want to know:

1) Who have you worked for?

2) Have you had steady employment?

3) What notable achievements and recognitions have you had throughout your career?

4) What do you have to offer which will meet with their specific needs?

An effective resume will answer those questions with a minimal amount of effort and, as with any effective marketing tool, it will also leave the reader wanting to know more. You want to give them just enough info to prompt them into action. That’s when they pick up the phone and call you for an interview!

So your resume is your professional introduction. It’s your only chance to make a memorable first impression and I can tell you right now that if you do not take your resume seriously, then your resume will never be TAKEN seriously. It really is that simple.

Now, if you feel you are capable and qualified to write a compelling and dynamic resume, then by all means give it a shot. However, if you’re not extremely confident in your skills as a writer and/or marketer, I would sincerely recommend you hook up with a professional resume writer to help you craft the perfect resume for you. A seasoned veteran in these matters can be an invaluable resource. After all, I trust my mechanic to work on my car because he works on cars all day, every day. Well there are people out there who work on resumes all day, every day…so trust us!

For those who are convinced they have what it takes, this article should help you with some of the finer points. Although job markets and technologies are always changing, there are some things which are fairly universal and constitute the basic principles of a winning resume. To guide you along, I have compiled a comprehensive list of resume writing Do’s and Don’ts, complete with secret tricks of the trade as well as a collection of common mistakes people make. So pay close attention, take my advice into consideration, and you’ll be on your way to landing that dream job in no time!

DON’T

Misrepresent the Truth – Lying on your resume is never a good idea. You don’t want to start a professional relationship based on the misrepresentation of facts. Just as you would hope the employer is not lying to you about the job requirements, salary, etc, they expect you are not lying to them about your background and/or skill sets. It’s the decent and respectable way to conduct yourself and there is no room for dishonesty in the workplace because, sooner or later, these things always have a tendency to come to the surface. Remember: The truth shall set you free!

Use Slang or Jargon – You need to be as professional as possible in the context of your resume if you expect to be taken seriously as a professional. For this reason, you should avoid using familiar lingo, slang, or jargon in your resume. The exception to this rule is when using very industry-specific terminology to describe your particular skills. This can actually help to lend you credit as a knowledgeable individual and an expert in your field, but your such terms wisely and tactfully.

Include a Picture – Unless you’re a model or in a professional dependent on physical attributes, I always advise against putting your picture on your resume. In my experience, it can do more harm than good. So keep the formatting of the resume simple and let the hiring manager use their imagination until they call you in for an interview. Plus, your looks should have nothing to do with your professionalism or the credentials qualifying you for the position. In the business world (even legally), your appearance should have no value as a selling point for you as a competent job candidate.

Include Irrelevant Info (AKA “Fluff”) – If it’s not important, don’t add it to your resume. If you were a cook 10 years ago but now you’re looking for a job in retail management, don’t clutter up your resume with irrelevancy. Try to put yourself in the shoes of the hiring manager and ask yourself what they would see as important. How does your background correspond with their needs as an employer? Anything else is fluff. Don’t add your hobbies to your resume. Don’t add your references (if they want them, they’ll ask at the appropriate time). And don’t include your high school education either. Finally, don’t be redundant and repeat yourself throughout the context of your resume. It’s OK to reinforce themes, but don’t push it. If your title has been Branch Manager at each of your past three companies, find a way to differentiate each of these positions and highlight your most notable accomplishments. Don’t just copy and paste the line “Managed a team of branch employees” three times. That will get you nowhere.

Include a Core Competencies Section – I find Core Competency sections to be fairly worthless in a professional resume and I’ll tell you why: It doesn’t matter if you’re a waitress, an administrative assistant, a nurse, a teacher, or a sales executive – it doesn’t matter what kind of background you have – anyone can describe themselves as “Self-Motivated”. Anyone can say they are “Goal Oriented” and “Results-Driven” and everyone has “Strong Verbal and Written Skills” when they’re applying for a job. I can say with some degree of certainty that the majority of hiring managers and HR administrators skip right past a Core Competencies section and with good reason. The key to a successful resume is in SHOWING a manager how you are “Results-Driven” and “Goal Oriented” instead of just TELLING them! Your accomplishments speak volumes, let them do the talking. If you are going to include a Core Competencies section, make sure it’s unique and adds value. Again, vagueness will often work against you here because it cheapens the experience of reading your resume.

Rely on Templates or Sample Resumes – If you are surfing the web and looking for a good resume sample or template to use as a guideline for your own resume, make sure the sample you settle on is appropriate considering your background, the industry you’re in, and your career intentions. Because when it comes right down to it, different styles of resumes should be employed in different industries. By way of illustration, a computer programmer’s resume will vary greatly from that of a sushi chef. They both have very different skill sets which need to be highlighted in very different ways in order to be effective. If both those individuals tried to write their resumes in the same format, it would be a disaster. Hiring authorities, respectively, each have their own expectations and some resume formats are better than others at addressing those individual expectations.

Write a Novel and Call it a Resume – I repeat: Do NOT write a novel and call it a resume. Too many people make this mistake. They want to write this wordy, drawn-out thesis outlining their life story and their career aspirations. They have all these skills and accomplishments and they want to include them all in there somewhere, but the problem is most people just don’t know when to stop. Don’t be afraid to leave out some of the details and explore those further in the interview process. My advice is to highlight only those aspects of your background which are most applicable for the job, or types of jobs, you are planning to apply for.

Limit Yourself to One Page – In contrast to the last point, you may not want to limit yourself to a 1-page resume. A common misconception is that a professional resume HAS to be one page. However, that’s not really the case these days. I while back, before the miracles of technology, I may have agreed. But now that most resumes are being read on a computer screen versus on paper, there’s no need to limit yourself in such a way. Those who try to cram all their info on 1-page resume usually resort to smaller font and zero spacing. When viewed on screen, this is not an attractive format and it’s hard to read. Now, I’m not saying you should write a 20-page catalogue of your experiences, nor am I advocating the use of size 20 font. Instead, I would say 12-14 size font should suffice and I recommend you keep it at two pages. That leaves plenty of room to say what needs to be said. Of course, if you have limited experience then a 1-page resume will do just fine.

DO

Use Bullet Points – When it comes time to explain your experiences in your resume, use bullet points to outline your accomplishments. It is much easier to read and even easier to skim, which is what hiring managers are doing most of the time anyways. Bullet points draw attention to important information. They are also visually appealing and make the information seem more accessible to the reader. So keep them short and meaningful. Some people opt for a short paragraph explaining their duties and responsibilities, followed by bullet points highlighting their most notable achievements. This too is acceptable, just make sure to keep that paragraph very succinct and avoid any redundancies as well.

Have a Strong Objective Statement – Although this is a matter of some debate these days, I firmly believe a strong, concise Objective Statement can go a long way. First off, it immediately tells the reader what job you are applying for. That can be a big deal when you’re submitting your resume to a HR representative who has their hands full with many different job openings. Recruiters as well. And if you’re a senior manager, you don’t want to get thrown in the pile with the mail clerks, right? Not only that, but an effective Objective Statement will briefly summarize your qualifications so a hiring manager can make an instantaneous decision whether or not to keep reading. They do that anyways, so why not address their needs in the intro and add value by showing them what you have to offer right off the bat. Remember, I’m only talking about one sentence here. One sentence to market yourself. Once sentence to spark their interest. You don’t want to give the reader too much to think about, rather you want them to proceed on and read the rest of your resume. So grab their attention, establish your professional identity, show them your value, and let them move on to the good stuff!

Choose the Right Format – One thing you need to remember is that there is not one universal formatting methodology because, in truth, there is no cookie-cutter way of writing a resume. What works best for one person may not be best for another. Some people will benefit from a Chronological resume whereas that format may be detrimental to someone who has jumped around a lot in their career. The only thing I can suggest is that you do your homework. Know the different types of resumes (Chronological, Functional, Targeted, and Combination) and know the distinct merits of each. Then make an informed decision as to which style is best for you. If you are surfing the web and looking for a good resume sample or template to use as a guideline for your own resume, make sure the sample you settle on is appropriate considering your background, the industry you’re in, and your career intentions.

Cut to the Chase – Don’t waste time…get to the good stuff. As I said before, a hiring manager will most often skim, scan, and glance over a resume. Keep in mind that they have specific questions in mind when they review a resume for the first time and they expect specific answers. One of the most important questions they are asking is: “Who has this person worked for in the past?” For this reason, I always suggest that serious job seekers highlight their experiences first and foremost. Right below your one-sentence Objective Statement you should transition into and Experience section. In this section you should list your past employers, the years you worked for them, your job titles, and a brief description of your duties there. Of course, this may not be the best approach for some people. If your background is heavily dependent on your academic experience, then you may want to jump into that first.

Focus on Your Target – My reasons for saying this are as follows: An unfocused resume sends a very clear message that you are unfocused about your career. And a hiring authority doesn’t want to see that. They want to see that you have career goals and that those aspirations correspond with their needs as an employer. So keep in mind that a customized resume, modified for a specific position, is always preferable to a generalized and vague resume. If you’re serious enough about a job then you should take the extra time and effort to tailor a resume to that job’s requirements. I assure you your efforts will not go unnoticed.

Be Articulate and Grammatically Exact – In my humble opinion, it’s of the utmost importance to be eloquent within the context of your resume and to make sure you’re using proper grammar and syntax. For your current job description, use the present tense. For past jobs, use past tense. This seems like a no-brainer, but again you’d be surprised at how many people make this mistake. Being articulate can go a long way as well. Most hiring managers will consider it a plus if you can convey your level of intelligence in your written communications. So don’t be afraid to break out the thesaurus and make sure you have someone else edit your resume before you send it out to potential employers. That’s imperative!

K.I.S.S. – A wiser man than me once made this bold statement and it’s extremely applicable when writing your resume: Keep It Simple, Stupid! Too many people make too much of an effort to “stand out from the pack” and in doing so they may unwittingly be hurting themselves. In some professions, such as the creative design field, it may be advantageous to show your originality and imagination, but in other business fields this kind of flamboyancy in a resume is unnecessary and can actually be injurious to your cause. In terms of formatting, the same holds true. I have found that people tend to have much more success when they opt for an uncomplicated formatting style. Some people still want to get all jazzed up with pictures and text boxes and funky font, but that’s just fluff. It’s noise. It is irrelevant to the purpose of your resume, which is to sell yourself through highlighting your skills and accomplishments. And hiring managers see right through that!

Take Your Resume Seriously – As previously stated, if you don’t take your resume seriously then your resume will not be TAKEN seriously. If you choose not to work with a professional, then at the very least have an impartial third-party edit it for you and give you some constructive feedback. This is for your own sake. What happens when you accidentally type “Manger” instead of “Manager”? Do you think Spell Check is going to bail you out? Whatever you do, don’t send it out to potential employers without having someone else look it over. Some people just need to swallow their pride because when it comes right down to it, you may be the best at what you do, but if you don’t write resumes for a living then chances are there’s someone out there more qualified to write your resume than you are. Please consider that if you’re serious about being taken seriously!

So there it is…everything you need to know about writing your resume. I sincerely wish you the best of luck in your endeavors and feel free to contact me if you ever need any assistance. I’m here to help!

JR Hindman is a freelance resume writer and career counselor with an extensive background in executive staffing and recruiting. He is currently the President of BudgetResumeBuilder.com, a website for entry-level candidates and job-seekers with less than 10 years of industry experience, as well as ProResumeBuilder.com which caters to more tenured professionals and managers.

Do you choose canned food or dry food? What brand? There are so many different brands, all shapes and sizes of pet food to choose from and pet owners are provided with very little information to base your decisions on (other than advertising) – it can get so confusing! Well, buckle your seatbelt depending on how much you know of the pet food industry, this could be a bumpy ride! You are about to learn seven secrets – well kept secrets – of pet food. Sit back, brace yourself, and keep reading.

Beneful says it’s ‘Premium Dog Food for a Happy, Healthy Dog’ and sells for around $18.00 for a 31 lb. bag, Science Diet “promises” ‘precisely balanced nutrition through continuous research and the highest quality food backed by your Vets endorsement’ and sells for around $21.00 for only a 20 lb bag. Then there are numerous pet foods that make the very same statements – ‘Premium Dog Food, Highest Quality’ – that sell for $30.00 or more for a 20 lb bag. And the same holds true for cat owners…Do you choose Whiskas that states ‘Everything we do is about making cats happy!’ or do you choose one of those high end cat foods that make the very same claim of a happy, healthy cat but cost 3 times as much?

Now with the on-going pet food recall pet owners have questions such as ‘Has this food been recalled?’ or ‘Is this food the next one to be recalled?’…’Is my pet safe?’ Wow this is confusing! And scary too! What exactly is a pet owner to do? How about learning a few secrets! Equipped with the knowledge of a few secrets of pet food, it’s not nearly as confusing.

Secret #1…

All pet foods use descriptive words like choice and premium, though few of them actually use premium or choice ingredients in their food. The ’secret’ is that per the rules of the pet food industry, no pet food can make any claims or references on their label or advertising as to the quality or grade of ingredients. You see, the word ‘premium’ when it’s related to pet food DOES NOT mean that the ingredients in the food are premium. With pet foods, premium does not (can not) describe the food nor does it (can it) describe the quality of the food. It is a marketing term and that is all. Per the pet food industries own rules and regulations, “There are no references to ingredient quality or grade” (regulation PF5 d 3). So, words like premium, or choice, or quality are just marketing or sales terms. They should not be interpreted as terms describing the quality of the food.

Now why wouldn’t a pet food label be allowed to tell a prospective customer the quality of their ingredients? Doesn’t a pet owner deserve to know what they are buying? This leads me to the next secret…

Secret#2…

If I can compare ‘people’ food to pet food for just a second, we all know there are different qualities of people food. There is White Castle (I’m guilty here, I love the little guys!) and there is Outback Steak House (another favorite). Both restaurants serve meat and potatoes. At White Castle for under $3.00 you can get a couple of hamburgers and an order of fries. While at Outback you can get a steak and baked potato for around $16.00. Both serve beef and potato – yet you already realize that there are huge nutritional differences between a fast food hamburger and a steak…right?

The problem in the pet food industry – is that most pet owners don’t think in the same terms when it comes to pet food. They don’t think in terms that there are fast food types of pet foods and there are sit down restaurant more nutritious types of pet foods. In fact, several years ago a young man tried this very experiment with his own diet – eating nothing but fast food for 30 days. In just one month of eating fast food three meals a day, he gained a great deal of weight, blood pressure and cholesterol levels sky-rocketed. Now, imagine your pet eating this type of food its’ entire lifetime.

OK, so back to our two meals…if a chemical analysis of your meal at White Castle was compared to a chemical analysis of your meal at Outback – both would analyze with a percentage of protein, carbohydrates, and fat. Regardless whether you consider a steak at Outback a higher quality of protein than the burger – it would still analyze as protein. The analysis doesn’t measure quality of protein.

So here is the secret…All pet foods come with a Guaranteed Analysis stating the percentage of protein, fat, fiber and moisture in the food. The REAL secret lies in the quality of the percentages of protein, fat, and so on.

In a chemical analysis of a pet food – chicken feet would analyze as protein, although granted it provides very little nutrition. And as well, a cow that was euthanized (put to sleep) because of a disease that made it unfit for human consumption – would analyze as protein although that could be considered dangerous for consumption. Both of those things – chicken feet and a euthanized cow – are allowable ingredients and commonly used in pet food. You see the secret within the pet food industry is manufacturers have a WIDE OPEN door to where they obtain their ingredients. The only strict rule they must follow is an adult dog food must analyze with 18% protein and an adult cat food must analyze with 26% protein. Sources to acquire those particular percentages range from a ‘human grade’ meat, to chicken feet, to euthanized animals, to grain proteins, to even man made chemical proteins and many variations in between.

Pet food labels do not have to tell – are not allowed to tell – the sources they use to obtain that required 18% or 26% protein. And to make matters worse…quality minded pet food manufacturers – the companies that use 100% human grade ingredients – are not allowed to tell customers or potential customers that their products are quality, human grade ingredients.

So how can you know if your pet’s food uses chicken feet or euthanized cows or if it contains human grade ingredients?

Secret #3…

If the words premium and choice mean basically nothing with regards to the quality of pet food, and if some pet foods use chicken feet and euthanized animals in their food – how can a pet owner know what they are getting in their pets’ food?

This big secret is found in ingredient definitions. Unlike ‘people’ food where you can pretty much look at the food to determine the quality, pet food is far different. All ‘people’ food must meet particular USDA (United States Department of Agriculture) and FDA (Food and Drug Administration) guidelines. The same is not true for pet food. Chicken feet and euthanized cows are NOT allowed in people food for obvious reasons – they have no nutritional value or they could be dangerous to consume. The same is NOT true for pet food. The only way to know if those chicken feet or euthanized cows are in your pet’s food is to know what ingredients they can be used in.

The common pet food ingredient ‘Meat and Bone Meal’ is basically a combination of many different discarded left-overs from the human food industry. Components of ‘meat and bone meal’ can be anything from cow heads, stomachs, and intestines, to (horrifying but true) euthanized animals including cows, horses and dogs and cats from veterinarian offices, animal shelters, and farms. And along with those euthanized animals the pet food also contains the drug pentabarbitol that was used to euthanize the animal. ‘Meat and bone meal’ can also contain left-over restaurant grease, and diseased (including cancerous) meat tissues cut away from slaughtered animals. In other words, this commonly used ingredient is a mix of highly inferior and potentially dangerous left-overs from the human food industry.

The pet food ingredient ‘Meat By-Product’ or ‘Meat By-Product Meal’ is pretty much the same thing as ‘meat and bone meal’. It is a highly inferior pet food ingredient containing literally who-knows-what.

Another similar ingredient to the above is ‘Animal Digest’.

As to the chicken feet I mentioned earlier – this item can be found in the ingredients ‘Chicken By-Product’ or ‘Poultry By-Product’ or ‘Chicken By-Product Meal’ or ‘Poultry By-Product Meal’. Any left-overs in the chicken or poultry division – including but not limited to chicken feet, skin including some feathers, chicken or poultry heads, and intestines are found in these ingredients. It does NOT matter as to the health of the bird – sick, healthy, dead, dying…all is included in these ingredients.

So here is what you need to do…BEFORE you purchase any pet food, flip the bag over and closely examine the list of ingredients. The above mentioned ingredients would be listed within the first five or ten ingredients. If you see ANY of those ingredients – it is my suggestion to NOT purchase that food. Remember – chicken feet and euthanized animals do analyze as protein. That is all that is required in pet food – just the correct analysis.

Another little trick some pet food manufacturers use in this category is using grains and chemical additives to grain products to boost the protein percentages. Which is exactly the cause of the pet food recall that began in March 2007 – chemical proteins. Two different chemical additives – that have NO nutritional value to pets, but that analyzed as protein – were added to a grain product (wheat gluten, corn gluten, or rice gluten) solely to provide a cheap protein. Thousands of pets died and countless others became ill because no one counted on the problem of the combination of these two chemicals would cause kidney and urinary blockage. Again, their secret is the product has to analyze as having a particular amount of protein – no one is required to provide a quality meat protein.

While you are looking at the ingredient listing – you should also take note of how many grains (corn, wheat, rice) and/or how many grain products (corn gluten, whole corn, ground corn, whole wheat, ground wheat, wheat gluten, rice, brown rice, brewers rice, soy, and on and on) are listed within the first five or so ingredients. If you find more than one grain listed in the first five ingredients – that is telling you this pet food is acquiring some of its protein from grains.

Why is protein obtained from grains important for you to know? Several reasons – first off science proves that cats and dogs alike require and thrive on a meat protein. If a pet food is obtaining protein from grain sources, the pet is not getting the meat that it needs to thrive. Second, if the grain products are a corn gluten, wheat gluten, or rice gluten you take the risk of chemicals such as melamime added to it used strictly to boost the protein analysis. By the way, melamime is one of the chemicals found to be the cause of the March 2007 pet food recall. And there is one more concern with grains – aflatoxin. Aflatoxin is a deadly mold that is common to corn, wheat, and soy and it’s responsible for several other pet food recalls you probably never heard about. In December 2005, Diamond Pet Food contained moldy grains that killed over 100 pets before the product was recalled – all due to aflatoxin.

It is my recommendation to avoid any pet food that contains corn, wheat, or soy in ANY variation. The risk is simply too high.

Secret #4…

I’ve got more suggestions for you to look for in the ingredient listings…chemical preservatives. A very well kept secret of the pet food industry is their common use of chemical preservatives. BHA/BHT are very popular chemical preservatives used in pet food and science has linked them to tumors and cancer. Another common preservative is ethoxyquin which has known risks to cancer. Ethoxyquin is ONLY allowed in human food in some spices because of the very tiny proportions. However it is allowed in much higher proportions in pet food.

If you scan the ingredient listings, you will be looking for BHA/BHT and ethoxyquin listed anywhere. Commonly BHA/BHT is used to preserve the fat in the food which usually is found higher on the list. And also look for any of these chemicals towards the end of the ingredient listing. Personally, I wouldn’t touch a pet food that contained these chemical preservatives. You want a pet food that is preserved naturally – common natural preservatives are ‘natural mixed tocopherols’ or ‘vitamin E’.

Secret #5…

The very best food to provide to your pet is a well made food using human grade ingredients. That should be simple enough…How do you find that? You already know that pet food manufacturers are NOT allowed to make any statement as to quality or grade of ingredients, the only way you can find out the grade or quality of your pets’ food is to call the manufacturer and ask them.

Now, let’s say you call the ABC pet food company and ask the question “Is your Premium dog food and Premium cat food made using human grade ingredients?” It could be that you get the response yes, we use human grade ingredients – when actually only a couple of ingredients are human grade. Here’s the trick to asking…ask them if they are APHIS European certified.

Pet food manufacturers that are APHIS European certified assures you that ALL ingredients in their pet food are human grade. APHIS – Animal Plant Health Inspection Services – is a division of the USDA. APHIS European certification provides this pet food manufacturer with the opportunity to ship their foods/treats to Europe. When importing pet foods from the US, European countries demand that all ingredients are human grade and thus require this certification. Most pet food manufacturers that have APHIS European certification do not ship their products to Europe – they simply use this as a means to assure their customers to the higher quality of their ingredients.

Again, you WON’T see this listed on the label – it’s not allowed. You must call the manufacturer and ask. Often times the representative of the pet food won’t even know what you are talking about when you ask about APHIS certification – if that’s the case, you can assume they are not APHIS European certified. APHIS European certification is a bonus to pet owners – it is not required or even suggested that any pet food manufacturer go through the extra steps to obtain this. This is a special effort some pet foods go through to tell their customers they REALLY CARE about the quality of their products. Personally, I would NOT buy a pet food that doesn’t have it.

And by the way, if you can’t reach the pet food manufacturer, or they do not return your call within a short time frame, lose their number! Any company that does not place a priority on answering customers questions – doesn’t deserve your business!

Secret #6…

Minerals are a required ingredient in human diets as well as diets for our pets. Copper, Iron and Zinc are common minerals found in pet foods. Just as they are – copper, iron, and zinc are basically rocks, very difficult for anyone or any pet to utilize. Science has developed several ways to introduce minerals into the body (human and pet) for better absorption thus benefiting the individual far more. This scientific development is called chelating or proteinating and it’s been around for years. Through the chelating or proteinating process minerals are absorbed about 60% better than just the minerals alone.

This secret is spotting the minerals in your pet food to see if they are chelated or proteinated. Notice the minerals on your pet food label, way down on the list of ingredients. You are looking for minerals that read ‘copper proteinate’ or ‘chelated copper’. If you see just the mineral listed, your pet is sort of like Charlie Brown at Halloween saying ‘I got a rock’. If you want your pet to have the best, chelated or proteinated minerals are part of the best foods!

Secret #7…

This secret is called ‘friendly bacteria’. Although ‘friendly bacteria’ sounds a little scary, the reason for it lies in your pets’ intestinal system. A large portion of your pets’ immune system is found within the intestinal system. Keeping the immune system healthy helps to keep the animal itself healthy. This friendly bacteria is similar to what’s found in yogurt, however in pet food it is introduced in a fashion so that the cooking process doesn’t destroy it. Looking at the fine print on your pet food label, this time you are looking for lengthy, scientific words like Lactobacillus Acidophilus or Bifidobacterium Thermophilum. If you do NOT see these words or some very similar, that pet food is not addressing the care of your pets’ immune system. And again, if you want your pet to have the best, you want ‘friendly bacteria’ in their food.

There are your seven very secrets to help you find the absolute healthiest and best pet food for your four-legged friend. Armed with those secrets – you now have the knowledge to find your pet the best food possible! A pet food that can extend their life and prevent early aging and disease. If you don’t want to bother doing the homework involved, I urge you to subscribe to my monthly magazine Petsumer Report(TM). Through Petsumer Report(TM) I’ve done all the homework for you – each month I review and rate over 40 different pet foods, treats, toys, and various other pet supplies. It’s the ONLY publication of its’ kind providing pet owners with the information they need to know regarding their pet product purchases.

I want to share just a couple more things…

It’s best to feed an adult dog or adult cat two meals a day. The nutrition they consume with two meals is better utilized than with just one meal a day. If you are currently feeding your pet one meal a day, split that same amount into two meals and feed in the AM and PM.

You should know that all canned or moist pet foods are anywhere between 70% to 85% moisture. This means that 70% to 85% of that can or pouch of food is useless nutrition – its water. Granted our pets need water, cats especially tend not to drink enough water. But since all canned or moist foods are mostly water, they do not provide adequate nutrition to be fed strictly a canned or moist diet. Use a canned or moist product to supplement your pet’s diet – not as the only food.

The best pet foods are preserved naturally (secret #4) – but there is a concern with naturally preserved pet foods…freshness. Take notice of the expiration date on your pets food label – typically with naturally preserved dry pet foods (not as much of a concern with soft foods because of canning – very little need of preservatives) the expiration date is one year to 18 months from the date it was manufactured. Let’s say the pet food you are considering to purchase on July 1, 2007 has a ‘Best if Used by’ date of January 1, 2008. This would tell you that this particular bag of pet food is already 6 months old. While it is still ‘good’ a fresher food – a bag that is only 2 or 3 months old – is better. Naturally preserved pet foods lose nutritional potency with time. Always try to find a very fresh bag.

If you are considering changing your pets food, ALWAYS consult with your Veterinarian first. You should always keep your veterinarian advised of any changes you make with your pet. Don’t take chances. And if you do switch pet food, make the change over very slowly. I always recommend to pet owners ¼ new food to ¾ old food for 4 to 7 days, ½ to ½ for another 4 to 7 days, and so on. Switching food quickly can cause intestinal disorder! Its short term, but we don’t want intestinal disorder!!!

One last thing, as you are already aware dogs and cats have a far better sense of smell than humans. Their food bowl can be a wealth of smells – both good and bad. Some times a pet will refuse to eat simply because he or she smells a previous food in their bowl. Plastic food and water bowls retain odors the worst. And surprisingly so does stainless steel bowls. The best type of food and water bowl is a ceramic one. They retain odors the least.

“Animals are such agreeable friends – they ask no questions, they pass no criticisms.” George Eliot.

I completely agree!

Susan Thixton has worked in the pet industry for over 20 years helping thousands of pet owners to enjoy their pets. She’s produced an internationally distributed dog training video, authored the tell all book Truth About Pet Food, and recently has begun publication of a one-of-a-kind pet owning consumer report Petsumer Report. For more information please visit http://www.TruthAboutPetFood.com
Susan Thixton
Pet Behavior and Nutrition Consultant
Truth About Pet Food
Petsumer Report™
http://www.TruthAboutPetFood.com

Dining out can be problematic for those of us who are trying to lose weight. When we are surrounded by all of the delicious scents of various fried and sizzled foods, it is often difficult to stick to our diets. We try to justify it for ourselves by saying that we can skip our low fat dinner routine just this once. However, that is exactly how weight gain starts. If you are currently on a diet then dining out should not change your eating habits. You should always stick with healthy alternatives versus empty calories. In this article I will provide you with several nutrition tips when dining out.

1. Always choose simply prepared foods. Anything broiled, roasted, and baked is far healthier than fried or sautéed. You should also try to avoid casseroles and foods which are served in heavy sauces and gravies.
2. When in doubt, always ask the waiter whether your meal can be prepared without butter, margarine, gravy or any other sauces. More and more restaurants are currently a lot more accommodating to customers.
3. When ordering a salad, be sure to ask for low fat dressing and to request dressing on the side. When dressing is on the side you have better control over how much you consume.
4. When choosing a side, stay away from loaded mashed potatoes and fries, instead ask for steamed or grilled veggies.
5. when its time for dessert and you just have to have something, instead of ice cream, cake, or pie, try fruit salad, nonfat frozen yogurt, or sherbet. If they don’t carry any healthy alternatives, suggest dessert somewhere else.

So if you want to lose weight [http://www.weightdepot.com], be sure to keep your guard up when dining out. Various herbal remedies, such as all natural hoodia, can also help you control your appetite when dining out.